THE KENNEDYS
Wieden + Kennedy
Portland
Art Direction
Copywriting
Fabrication
Design
The Kennedys is W+K’s experimental creative incubator program.
Aside from lectures, client briefs, industry trips, and masterclasses with experts, each Kennedy is required to make work that skirts the edges of what could be considered advertising
A city-wide raffle that can only be entered with a real parking ticket.
A 25 lb. guide to drowning
that helps you finish the job.
The agency put together this video of the team...
And we introduced ourselves by building a giant paintball coloring book in the agency, and inviting everyone to come down and shoot the shit.